About Us

RareBlends by Rithika was born from a simple thought—how rare it is to find a blend of charming silhouettes, elegant prints, and quality fabrics all in one place.

Each piece in our collection is thoughtfully curated to bring you the perfect fusion of style, comfort, and individuality. We don’t just make clothes—we craft a feeling. One that you’ll love to wear and be remembered in.

Every piece is crafted with care, to make your shopping experience feel genuine, joyful, and worth it.

Founder's Note

I'm Rithika Saravana Kumar — an architect by profession, but an entrepreneur by passion. 

RareBlends began as a dream to bring together everything women love about clothing - but often found missing in the industry. Flattering cuts, graceful prints, and high quality fabrics that truly feel special.

Built on an unwavering promise - to never sell anything I wouldn’t wear or recommend to someone I know. That promise became the foundation of RareBlends — a space where women can discover pieces that feel genuinely personal, confidence-boosting, and thoughtfully made. Uncompromised quality is what we stand for.

RareBlends isn’t just a brand. It’s a part of my soul — designed with love, shared with purpose.

                     Rithika